2018 can be your year... but only if you're ready to take action. Here are the 5 Steps to actually acting on your goals.
What is the difference between you branding a company and Apple branding a company? The ability to sell! The secret to great branding is selling yourself. The more people that have your product or use your service, the more well known you become!
Today, Matty B. and Justin jump right into the power of referrals and how to use them to grow your business.
*REFERRAL HINT - You need to ASK for them!
Easy tips to Increase Sales, Gain Trust and Get REFERRALS
Referrals, are the root of your business. Sounds easy but when it comes down to it people feel intimidated and awkward to ask a client for a referral. You may spend days or even weeks negotiating with a client and unsure of when or how is the right time to ask for a referral for new business. However, each time you do not ask you're missing out on the potential client of a lifetime and sales. Knowing when and how to ask is key to the success of getting a referral.
When you get a referral, create superb customer service.
Once a client knows you and can trust you, they are more likely to recommend you at their next business meeting. This includes returning emails and phone calls promptly and friendly. Today, people expect to get answers instantaneously and if you are not responding they will find your competitor. Reach out to the client regularly just to touch base and make sure they are happy with the service you are providing them. Mark on your calendar a routine time to check in so not too much time passes between meetings and remind them you are there & create a reason to ask for a referral.
Make your client feel special. If your launching a new product, make it available exclusively for current clients first rather than the entire general public. This allows for feedback and brag ability from the client that they got to see it first because they work with you. "Invitation Only" is a great way market a product before it comes out and make a client feel special.
Make it personal and remind them to refer you. Just a simple handshake and a smile, "Great doing business with you. Please refer us to any potential clients we are excited to share our expertise." Hand them a business card so they have a constant visual reminder of who you are and what you do. Turn your business card into a magnet so it stands out from other cards. You could incorporate the word referral into your business logo or motto so it automatically is included in every advertising campaign and business meeting.
Host an appreciation event. Say thank you often and let them know you recognize the referrals and appreciate them. These events can help you get to know each other and build on the existing relationships. The client can network through you and return the favor by referring you in their network. Events are also a great place to showcase what your companies strengths and capabilities are and how they help other companies.
Social Media is another great way to stay in touch. Ask them to follow you or connect with them on different platforms like LinkedIn, Facebook, Instagram, twitter and Snapchat. Then at the next business meeting you can ask them how their kids soccer meet went or how adorable their new puppy is. This gives you and them a personal view into each others lives and makes them feel more like a friend than business associate.
Next, use social media to see who your clients are following. Are they connected with someone who is a potential client for you? Ask for an introduction. The introduction will be more personal if you are introduced through a friend and more likely to be taken into consideration.
Sometimes, clients need to be taught how to refer you. Add a line on your website for referral submissions. This makes it easy for a client to refer you without having to look up your contact information and making a phone call which takes time out of their day. You could also do this on emails or social media. The easier it is for clients to do, the more likely they will come through and send you a referral. Make sure they how to get in touch with you and where you are located, especially if you're to nearby the client making the introduction.
Last but not least, please know that building loyalty takes time! Creating a genuine relationship means you have to be transparent, honest, and deliver on what your promise.
Take a keen interest in the genuine success of a client. Ask them specific questions about their business and their lives. Have them add your number into their personal phone contacts and invite them to the summer BBQ. Write notes about each meeting and what you discussed with specific details to review prior to talking on the phone or just before a meeting with them.
Remember referrals are there to be your strongest form of new business. Take the extra time to onboard new clients, make them feel important, and deliver on what you promise. This will ensure people will flock to you to keep doing business.
Justin goes on the Radio (www.MainesBIGZ.com) to announce the launch of the #ProvenProfitable Podcast, Solutions for Your Business. He also announced the new website for the radio station. Special Guest and Maine's BIG Z GM, goes on air to praise The Aebli Group!
To be an expert, you must PROVE you are an expert. When you're able to give your clients and customers value, they will keep coming back! In this episode, Justin & Matt discuss the importance of layering content and how a small investment can yield a huge return.
In this first episode of the #ProvenProfitable Podcast, Justin Starbird & Matty B. talk about one way to generate a 3800% return on investment and the steps you need to get there. Email marketing is not dead and Justin talks about the importance of not overlooking the most cost effective way to grow your business.
You see, that old red push mower is so loud that the only thing you can hear are your thoughts.
It takes me about 90 minutes to mow the lawn and it is some of the best time I have to myself because I get to just think. A lot of times I think about the family or what I would like to do with the yard. Maybe a swimming pool or a new walk way. However, more recently, that time is spent strategizing on what to do next in our business or for our clients’ business. My time spent mowing the lawn is where I get some of my most creative ideas from.
There are two ways to make sure you don’t get duped by someone blasting about the latest trend. The first is to inspect what you expect. If you give directions and an important task to a member of your team, follow-up. Make them accountable. The second element that will help you avoid this mistake is to set clear expectations and participate in the process.