At The Aebli Group, we are EXPERTS at identifying your best clients & prospects. Then, we work with you to create a PLAN & STEPS you need to deploy to grow your business.

Don't take our word for it, see for yourself! We have put together a series of Case Studies for you to review before we start working together.

Hear From Our Incredible Clients

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Edison Awards Case Study

Known as the “Oscars of Innovation,” the Edison Awards connects with top executives from organizations ranging from Fortune 100 corporations to startups, requiring the highest level of professionalism & attention to quality. The Aebli Group has long served as ‘The OFFICIAL Nominations Partner of the Edison Awards.’ The TAG Team continues to do an outstanding job of embodying the business & marketing acumen for which Thomas Edison was known.
— Mindy Manes - Chief Operating Officer - Edison Awards

Initial Concerns: How to grow the number of nominations without becoming "pay-to-play" and sacrificing the mission of the Edison Universe.

When The Aebli Group first got started, the Edison Awards was getting ready to celebrate their 25th Anniversary. They wanted to add to their nomination total and expand their brand. They had recognized both big brands, like Coca-Cola & Nike, as well as respected innovators like A.G. Laffley from P&G and Alan Mulally from Ford. The next step for them was to attract new innovators and make the competition more about recognizing game changing technology and services instead of just name brands. How can you meld the two together and create a more complete competition?

Obstacle: How to let more people know about who The Edison Awards are and what their mission is?

The Edison Awards wanted to be sure they were recognizing the most innovative products, services, companies & people from around the world without watering down the quality of participants. The obstacle was opening up more industries to companies and peoples that are changing their landscape and creating the best strategy for identification and outreach.

Solution:

The leadership of The Aebli Group, and now the team of The Aebli Group, created a proprietary system of research, identification, outreach and long term relationship building for the Edison Awards. In that short time we have helped TRIPLE the number of participants and more than quadrupled their brand exposure. TAG routinely tracks, monitors, and follows over 15,000 people, companies and innovators from around the world each year. We have created a proprietary way of identifying, following and speaking to incredible organizations and people who are creating and producing the most innovative products and services in the world! See below to see how we work together!

The Aebli Group has implemented:

  • Marketing Automation 
  • Marketing Strategy Alignment
  • Business Development
  • Attendance Programs
  • Sponsorship Sales
  • Relationship Building

    CHECK OUT our CEO, JUSTin Starbird, in some GREAT PICTURES OF SOME at PAST Edison Awards EVENTS!

    The reason a lot of people do not recognize opportunity is because it usually goes around wearing overalls looking like hard work.
    — Thomas A. Edison

    Drive new grant applicants and create program & brand awareness.

    Initial Concerns: How to grow applications to grant program and raise brand awareness.

    When we got started, the NEPDC struggles to find prospective grant applicants. They relied on word of mouth within their partner networks, but lacked the robust marketing and outreach structure necessary to find unfamiliar opportunities and make the grant program a success.

    Obstacle: Identifying ideal applicants & understanding who their audience is.

    At TAG, we walk all of our clients through an intensive marketing assessment designed to help clients answer who their best prospects are and what they do best to reach them. From there, TAG will work with clients to understand what they do well and create a solution with step-by-step instructions on how to scale.

    Solution: The Aebli Group worked with the NEPDC leadership team to identify the target audience and create a marketing strategy geared towards potential applicants.

    Once identified, a process to invite these potential applicants to submit a grant application was developed. The final piece was a crucial follow-up sequence for staying in touch with individuals who had not yet applied for a grant, leaving no opportunity to engage unchecked.

    The Aebli Group Implemented:

    • Unique & Propriety Lead Generation System
    • Implemented a Contact Relationship Manager
    • Created an Marketing Automation Platform
    • Marketing Content Strategy
    The Aebli Group has helped the New England Pediatric Device Consortium design and implement a successful marketing strategy focused on expanding NEPDC’s outreach to pediatric device creators. The Aebli Group continues to serve as a valued strategic partner supporting NEPDC and its mission to enable the development of new pediatric medical devices.
    — Rick Greenwald, PhD, Co-Director - NEPDC

    Prime Woodcraft Case Study

    Working with TAG team has transformed our online presence. They have worked with us to create a social media community and helped establish PWC as a national force in our industry.
    — Barry Johnston - Operations, Prime Woodcraft

    Initial Concern: Online presence did not match offline capabilities.

    As a business, your online presence is a window into your company. When a prospect is looking to find a service, almost entirely, they consult an online search to find more information. The Aebli Group worked closely with the PWC leadership to determine what is important to their clients, their employees and their community. Our web development team developed a true representation of the unparalleled service, solutions based system, and commitment to sustainability that Prime Woodcraft offers their clients.

    Primary Objective: Create a presence online to appeal to prospective clients around the country.

    Prime Woodcraft offers a variety recycling & zero waste solutions for midsize businesses to enterprise multinational conglomerates in a host of different industries. They are a certified minority owned business with a 20 year history of doing what they say, when they say they will do it. These types of details are important to convey and were not included in their previous website. The Aebli Group web development team was able to take these qualities and create a great story that others will want to do business with.

    The Aebli Group Implemented:

    • New Website
    • Social Media Strategy
    • New Logo
    • Rebranding
    • Marketing Automation

    Develop an Analytics Strategy & Improve Marketing Automation

    Initial Concerns: Find the best way to measure marketing efforts & calculate a true ROI.

    At the outset, Time Timer had a lot of different programs running at the same time and was spending money that did not create a verifiable ROI. We wanted to make sure that the money being spent, went toward programs & projects that produced the highest return. 

    Obstacle: Disparate Marketing Strategy

    Everything from events, to e-commerce, to local donations were evaluated for their importance to the respective product, and how they fit within the new strategy of the company.

    Solution: Create marketing strategies that align with one vision.

    We started with the fact that TT was not tracking website analytics. We then realized that none of the campaigns had a central tracking element to them. The first thing that TAG did to assist them in addressing their concerns was establish baseline metrics and web traffic. The second item we addressed was how to track every offer, piece of collateral and ad that they put. This way it was tied to a metric and could be measured for success. 

    Once these elements were in place, we created a monthly dashboard where we could see all of these things in a snapshot and really double down on what worked. As a result, we could cut out the bad and replace with more of the good going forward!

    The Aebli Group Implemented:

    • Google Analytics Implementation
    • Marketing Automation Implementation
    • Marketing Strategy Alignment
    • New Content Strategy

    Let the "TAG" Team go to work for you!