Close the Loop on Your Marketing Efforts
It is more than ever to make sure that outbound efforts have the ability to be tracked when the intended recipient follows the path back to the website or landing page. You need to be able to capture the visitors behavior, know what the buying signals are, and how to stay engaged with prospects when they are still kicking the tires. There is an unbelievable amount of "noise" out there where people are shouting the most recent hot takes and immediate reactions to topics.
DON'T BE THAT COMPANY!
Be a practitioner of your craft and talk about each element. Then track the results and see how this improves your growth. !
Fresh Content is Your Most Valuable Asset
Creating content that is native to folks consumer habits is vital to creating value during the customer acquisition phase of business development. We work hard to help you become a thought leader and turn that insight into useful information your followers are seeking out.
Relevant and timely entries that come from what you do EVERYDAY is a great way to connect with both prospects & clients alike. When you tie them to current events, you drive traffic and can create new leads.
Today is the best time to publish your own content. White papers, paid article placement and e-books are all GREAT ways to give value with out breaking the bank! When you use them as gated content you're also able to drive subscribers.
Let your community know you have created new value for them. These are the types of emails prospects, customers & clients LOOK for in their inbox. Email is still one of the most cost effective and strategic ways to stay at top of mind to prospects and clients.
The best content comes from folks that are raving about the success that they have experienced working with you. Developing deep and lasting relationships allows you to gain the audacity to ask clients or customers to write a testimonial and share their story.
Often a business leader or an executive will give a directive to pivot the company or program in a new direction and never go back to the project to measure results. We work very hard to make sure that if we recommend to do something, there are measurable results that can be reviewed and analyzed - both online and offline.