Drive new grant applicants and create program & brand awareness.
Initial Concerns: How to grow applications to grant program and raise brand awareness.
When we got started, the NEPDC struggles to find prospective grant applicants. They relied on word of mouth within their partner networks, but lacked the robust marketing and outreach structure necessary to find unfamiliar opportunities and make the grant program a success.
Obstacle: Identifying ideal applicants & understanding who their audience is.
At TAG, we walk all of our clients through an intensive marketing assessment designed to help clients answer who their best prospects are and what they do best to reach them. From there, TAG will work with clients to understand what they do well and create a solution with step-by-step instructions on how to scale.
Solution: The Aebli Group worked with the NEPDC leadership team to identify the target audience and create a marketing strategy geared towards potential applicants.
Once identified, a process to invite these potential applicants to submit a grant application was developed. The final piece was a crucial follow-up sequence for staying in touch with individuals who had not yet applied for a grant, leaving no opportunity to engage unchecked.
The Aebli Group Implemented:
- Unique & Propriety Lead Generation System
- Implemented a Contact Relationship Manager
- Created an Marketing Automation Platform
- Marketing Content Strategy