The Aebli Group Worked with Time Timer to Develop an Analytics Strategy and Improve Marketing Automation
Initial Concerns: At the onset, Time Timer did not have a way to measure return on investment for marketing efforts.
Obstacle: Disparate Marketing Strategy
Solution: The Aebli Group worked with the Time Timer Leadership team to create marketing strategies that align with one vision.
We started with the fact that TT was not tracking website analytics. We then realized that none of the campaigns had a central tracking element to them. The first thing that TAG did to assist them in addressing their concerns was establish baseline metrics and web traffic. The second item we addressed was how to track every offer, piece of collateral and ad that they put. This way it was tied to a metric and could be measured for success.
Once these elements were in place, we created a monthly dashboard where we could see all of these things in a snapshot and really double down on what worked. As a result, we could cut out the bad and replace with more of the good going forward!
The Aebli Group Implemented:
- Google Analytics Implementation
- Marketing Automation Implementation
- Marketing Strategy Alignment
- New Content Strategy