TMA Precision Health, soon to rebrand as Sunstone Health, is a mission-driven healthcare company focused on ending the diagnostic odyssey for families with rare, genetic, and complex conditions. Led by CEO and co-founder Josh Resnikoff, the company has spent nearly a decade building a solution to shorten the path to answers for patients who don’t fit neatly into the traditional healthcare system.
In 2025, facing shifting market conditions and a community eager to participate in the mission, TMA turned to crowdfunding as part of its capital strategy. To maximize impact, sharpen its message, and authentically engage supporters, TMA partnered with The Aebli Group (TAG).
TMA entered 2025 with strong traction but faced the same market reality affecting nearly every healthcare and biotech startup: institutional capital had tightened significantly. Despite having a lead investor and interest from VCs, Josh recognized that the strongest engine behind TMA’s mission has always been its community, families affected by rare disease, supporters, caregivers, and early believers who have followed the journey from the beginning.
Crowdfunding offered a unique opportunity to:
But running a successful crowdfunding campaign requires more than a compelling idea. It demands:
That’s where TAG came in.
1. Story First: Shaping a Narrative Investors Want to Join
From the beginning, TAG focused on what matters most in crowdfunding: authentic storytelling.
Josh’s personal journey, father, scientist, founder, and caregiver, has always been powerful, but it needed clarity, structure, and repetition across channels.
TAG worked closely with Josh to:
The goal was to help potential investors see not just a business opportunity, but a movement worth investing in.
2. Platform Strategy and Campaign Optimization
TAG supported TMA in:
This combination of strategic communication and thoughtful presentation helped TMA surpass expectations, growing from a modest target to nearly $1.5 million raised and counting.
3. Community Engagement & On-Site Support at Epilepsy Awareness Day
To deepen engagement and bring the mission to life, TAG didn’t stay behind the scenes. TAG traveled with TMA to Epilepsy Awareness Day at Disneyland, one of the largest gatherings of families impacted by neurological and rare conditions.
TAG arrived with a full video crew, spending the day:
This content became critical to showing investors, not just telling them, the human impact behind TMA's work.
It also demonstrated TAG’s deep commitment to the project. As Josh put it, “You’re all hands in … not just Zoom heads. It feels like you’re part of our team.”
4. Consistent Multi-Channel Content Production
TAG maintained a steady cadence of:
This kept momentum strong throughout the campaign and helped sustain top-of-mind visibility for existing and potential investors.
5. Founder Support & Strategic Alignment
Behind the scenes, TAG worked as an extension of the TMA team, meeting multiple times per week to:
This collaboration helped TMA articulate not just who they are today, but who they’re becoming.
Crowdfunding Success
TMA’s Wefunder campaign far exceeded its initial expectations, growing from a target of a few hundred thousand dollars to nearly $1.5M raised, with strong participation from both new supporters and long-standing community members.
Stronger Storytelling
Through TAG’s messaging, podcast support, and on-site video storytelling, TMA now has a deep library of content that:
Heightened Visibility
Podcasts, social video snippets, interviews, and conference engagement helped TMA reach new audiences and strengthen relationships with employers, insurers, and partners.
A Deepened Partnership
TMA views TAG not as a vendor, but as part of the team, supporting a multi-year mission to transform healthcare for families navigating rare and complex diseases.
As Josh shared on the podcast,
“You guys feel like you’re part of our team. You help us show our most authentic selves to the world.”
With crowdfunding success, growing brand visibility, and an evolving network of supporters, TMA, soon to be Sunstone Health, is entering 2026 with momentum.
TAG will continue supporting:
Together, the teams will keep raising awareness, expanding access, and building the infrastructure to help families find answers faster and more affordably.
This partnership showcases what happens when mission-driven founders and strategic storytellers come together. Through crowdfunding strategy, authentic message development, on-site engagement, and multimedia storytelling, TAG helped TMA turn a fundraising effort into a movement, powered by community, grounded in purpose, and positioned for long-term impact.
🎙️ If you'd like to hear Josh tell this story in his own words, including the motivations behind TMA’s mission, the evolution of their crowdfunding strategy, and what it’s been like partnering with TAG, listen to the full TAGLine Podcast episode for a deeper behind-the-scenes look.