What does innovation look like after a career at one of the world’s most iconic industrial companies!? In this episode, we sit down with Ken Gray, retired Caterpillar executive turned startup advisor, to explore how storytelling, mentorship, and curiosity are shaping the future of legacy industries like construction and mining.
Ken reflects on his journey from corporate giant to entrepreneurial guide, shares lessons learned from mentoring B2B founders, and makes a strong case for why storytelling isn’t just helpful, it’s essential in emerging tech!
Whether you're in industrials, startups, or somewhere in between, this conversation will shift how you think about growth, innovation, and the stories we tell to bring new ideas to life!
🎙️ A new podcast powered by The Aebli Group! Step inside the world of B2B growth with candid conversations from industry leaders who’ve been there, done that—and are ready to share what really works. Each episode delivers actionable strategies, real success stories, and honest lessons on what to do ... and not to do!
We go beyond buzzwords to uncover how human-to-human marketing drives credibility, trust, and results. Because even in B2B, you’re not just selling to businesses—you’re connecting with people!
Expect insights on bringing personality into your strategy, building transparency into your process, and fueling sustainable growth! ▶️ HIT PLAY NOW!