Case Study: Driving Strategic Growth for FEIG Electronics Inc.

Client: FEIG Electronics Inc.
Industry: RFID & Payment Technology
Headquarters: Germany
Years in Business: 58

FEIG Electronics Inc., a respected 58-year-old German company, has built its reputation worldwide as a leader in RFID and payment technology. As FEIG sought to strengthen its U.S. presence, the leadership team faced a challenge familiar to many global companies: how to refine marketing and sales strategies to resonate in a highly competitive and fast-moving market. Debbie Greenway, responsible for FEIG’s U.S. operations, recognized that while the company had outstanding technology and decades of expertise, its systems, processes, and brand messaging needed sharper focus to achieve greater efficiency and impact.

To meet this challenge, FEIG partnered with The Aebli Group (TAG), turning to their team for strategic guidance and hands-on support.

TAG began by working closely with FEIG to establish clear systems and processes for defining and measuring marketing and sales objectives. This not only streamlined workflows but also enabled faster progress toward key goals. At the same time, TAG guided FEIG in aligning its messaging and content across all channels—digital, print, and in-person—ensuring that every touchpoint reflected the company’s global reputation while positioning it effectively for growth in the U.S.

Another critical aspect of TAG’s support was its in-depth market analysis. The team provided competitor research, trade show evaluations, and lead generation assessments, giving FEIG leadership the data and insights needed to make informed decisions about resource allocation and market opportunities. This strategic clarity allowed FEIG to evaluate what was working, what needed refinement, and where new growth opportunities could be found.

The results of this partnership have been transformative.

With TAG’s guidance, FEIG Electronics established stronger processes, achieved consistent and impactful brand messaging, and gained actionable insights that informed smarter, more confident decisions about its marketing strategy. Trade show participation, once a significant but difficult-to-quantify investment, is now evaluated through a more strategic lens, helping FEIG optimize event participation and maximize return on investment.

For Debbie, one of the most significant outcomes has been the confidence that comes from having a trusted partner.

With TAG’s experts at her side, she no longer faced the weight of U.S. market strategy alone. Instead, she had a team of specialists providing insights, recommendations, and solutions. As she described it, TAG gave her the ability to “breathe,” transforming what once felt overwhelming into a structured and strategic path forward.

The partnership between FEIG Electronics and The Aebli Group has laid a strong foundation for sustained growth and market expansion in the U.S. By combining strategic planning with expert execution, FEIG is now positioned to not only maintain but expand its competitive edge. With clearer processes, sharper messaging, and data-driven strategies, the company is better equipped than ever to achieve its long-term goals, and The Aebli Group is proud to have played a role in that success.

About FEIG Electronics Inc.

FEIG Electronics Inc., a respected German company with over five decades of experience, is a global leader in RFID and payment solutions. As the company sought to expand its presence in the U.S., it faced a familiar challenge: refining marketing and sales strategies to effectively compete in a fast-paced and competitive market.

The Challenge

FEIG Electronics aimed to:

Establish clearer marketing and sales objectives
Streamline internal processes for efficiency
Ensure consistent brand messaging across all channels
Evaluate trade show participation and other marketing initiatives for ROI
Gain confidence in strategic decision-making in the U.S. market

Collaboration with The Aebli Group (TAG)

FEIG partnered with The Aebli Group for strategic marketing and operational support.

The engagement focused on:

System & Process Development: Establishing frameworks for defining marketing and sales objectives, improving efficiency, and accelerating goal attainment.
Brand Alignment: Ensuring messaging and content across digital platforms, sales collateral, and events consistently reflected FEIG’s global brand identity.
Marketing & Strategy Expertise: Guiding competitor analysis, market positioning, and trade show evaluations to make data-driven decisions.

Services Provided by TAG

Strategic Marketing Consulting: Clear, actionable marketing and sales objectives tailored to U.S. market goals.
Process & Systems Development: Streamlined workflows to accelerate progress toward milestones.
Brand Messaging & Content Alignment: Unified messaging across channels to strengthen credibility and showcase innovation.
Market & Competitor Analysis: In-depth research to inform strategic decisions and identify growth opportunities.
Event & Trade Show Strategy: Evaluated performance and ROI to optimize future participation.
Performance Measurement & Reporting: Data-driven insights to guide marketing and sales initiatives with confidence.
Digital Marketing Support: Enhanced U.S. digital presence to align campaigns across platforms.
Public Relations Guidance: Refined messaging to build trust with U.S. partners, customers, and prospects.

Results & Benefits

The partnership delivered measurable impact for FEIG Electronics:

Enhanced Confidence: Debbie Greenway noted, “Finally, I can breathe. It’s like a breath of fresh air having experts on my side.”
Improved Strategic Planning: Streamlined processes and better insight into lead generation and market performance.
Stronger Brand Presence: Consistent, credible messaging across digital, print, and in-person channels.
Data-Driven Decisions: Competitor analysis and trade show evaluation enabled smarter marketing investments.
Operational Efficiency: Clear frameworks for marketing and sales allowed the team to focus on growth initiatives.

Client Feedback

“Now I can ask, 'What about this new idea? What do you guys think? What’s your opinion? Do you have experience in this? What should a trade show generate for me?'”

“TAG went over all our competitors’ websites and came back to me with a beautiful showing of what’s doing well and the kind of results you can find.”

“I feel confident we’re going to get to the right solutions.”

Conclusion

Through strategic guidance, process optimization, and consistent brand alignment, The Aebli Group empowered FEIG Electronics to operate confidently in the U.S. market.

With clear systems, actionable insights, and a trusted team of marketing and strategy experts, FEIG is now better positioned to achieve sustained growth, maximize trade show ROI, and expand its competitive advantage.

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