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Justin Starbird .
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May 19, 2022 .
On the most recent episode of The Inspectations Podcast, CEO of The Aebli Group, Justin Starbird, sat down with Lucas Stacey from HubSpot, one of the leading marketing, sales, and service hub platforms, to discuss CRM.
The term CRM stands for customer relationship management and somehow along the way, people started to think of it as only a sales tool. The truth is, it your CRM should be at the core of all your business development efforts.
Not only can a good CRM help to build your relationships with prospects and clients, it also offers you tools to recognize and address opportunities for growth.
Alongside interested and engaged clients HubSpot also tracks interactions with folks that never became customers. How is that beneficial? Lucas explains, “Now we have this really powerful toolset that we can use to inform your business decisions and identify what's working really well and what you thought was going to work, but it turned out to not be that great. This can allow you to stop spending time and money on the things that are not working and instead go invest more in the things that are. It's just so wonderful when a business can sit back and empirically look at some of these things and inform their choices rather than just make an educated guess."
To learn more about HubSpot, CRM, and what a Certified HubSpot Partner can bring to your business, listen to "When to adopt a CRM" on The Inspectations Podcast.
Justin Starbird
About the Author: Justin Starbird I have been fortunate to have had several entrepreneurs that came before me take the time to “pull back the curtains” and allow me to be a part of their multi-million dollar companies… and actually value my input. They allowed me to see their mistakes and learn from their real-world lessons so that I wouldn’t have to pay the expensive costs of experience on my own. Additionally, they taught me what really works and the importance of action - not just ideas.
