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Justin Starbird .
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May 30, 2025 .
How B2B Companies Can Thrive Amid Change
In today’s rapidly shifting business environment, adaptability and strategy are critical for sustained success. In this episode of the Inspectations Podcast, host Justin Starbird welcomes Pat Longworth, Managing Partner at the Kodiak Group and founder of SalesOptyx, for an insightful discussion on how B2B companies can navigate transformation and drive growth.
Pat shares how his team works with businesses undergoing major shifts—whether due to market changes, mergers and acquisitions, or evolving go-to-market strategies. From creating custom sales playbooks to harnessing the power of AI and data-driven decision-making, Pat offers a roadmap for replicating top performers, accelerating sales outcomes, and maintaining a human-first approach in an increasingly digital world.
This conversation covers:
- Why Custom Sales Processes Are Key During Business Transformation
- How to quickly gain deep insight into a company’s unique challenges.
- The Growing Role of AI in Enhancing Sales Team Productivity.
- Why outcome-based selling and leading indicators are more important than ever.
- Real-world case studies of scaling sales teams beyond founder-led growth.
Whether you're a business leader steering your company through change or a sales executive looking for strategies to stay competitive, this episode delivers actionable insights to help you thrive.
Tune in now to hear why companies that embrace innovation, data, and human-centered selling are poised to lead the future.
Discover How We Help B2B Companies Grow
Justin Starbird
About the Author: Justin Starbird I have been fortunate to have had several entrepreneurs that came before me take the time to “pull back the curtains” and allow me to be a part of their multi-million dollar companies… and actually value my input. They allowed me to see their mistakes and learn from their real-world lessons so that I wouldn’t have to pay the expensive costs of experience on my own. Additionally, they taught me what really works and the importance of action - not just ideas.
