Introducing The TAGline Podcast: A Bold New Chapter in B2B Marketing

🎙️ After nearly 50 episodes of rich conversations and meaningful moments, The Inspectations Podcast has officially wrapped up. But this isn’t goodbye—it’s a bold leap forward. Today, we’re thrilled to introduce The TAGline Podcast, a new era of podcasting from The Aebli Group.

Why We’re Evolving

When we launched The Inspectations Podcast, our mission was to help people “inspect what they expect.” It was a simple idea with powerful implications: in business, the gap between expectation and execution is often where failure lives. Over the course of 47 episodes, we talked with friends, clients, colleagues, and experts to explore how transparency, accountability, and strategy lead to success.

That mission served us—and our listeners—well. It helped solidify The Aebli Group’s business model, became a proving ground for new technology, and laid the foundation for meaningful client work.

But over time, we began to realize that the vision had outgrown the name.

As the show grew, so did our audience, our clients, and our focus. Explaining the podcast title and tying it back to our brand was no longer intuitive. We needed something clearer, sharper, and more aligned with our future.

From Inspectations to TAGline

Enter The TAGline Podcast. This rebrand is more than just a name change—it’s a reflection of who we’ve become and where we’re headed.

We first launched “The TAGline” as a LinkedIn newsletter to share insights with our guests and clients. The response was immediate and enthusiastic. It clicked. Readers understood the value. The TAGline quickly became a trusted source of practical marketing advice, perspective, and B2B storytelling.

So, we followed the momentum.

As The Aebli Group shifted to focus more squarely on B2B services, it only made sense that our podcast followed suit. The TAGline Podcast is the natural evolution of that focus.

What You Can Expect from The TAGline Podcast

Though the name is new, our mission is the same: to help businesses grow smarter and faster.

We’ll bring you:

• Actionable insights from B2B marketing leaders and business owners.

• Real-world success stories—and lessons from strategies that didn’t go as planned.

• A continued commitment to transparency and expectation-setting—the principles that sparked Inspectations in the first place.

• Conversations that emphasize the human side of B2B. Because even when you’re selling to businesses, you’re still marketing to people.

We believe that personality matters. Authenticity cuts through the noise. And the best way to grow your business is to connect—genuinely and strategically—with your audience.

Join Us on This New Journey

If you’ve listened to The Inspectations Podcast, thank you. Your time, feedback, and support helped make the show what it was—and inspired what it’s becoming.

Now, we’re asking you to follow us into this next chapter!

🔗 Subscribe to The TAGline Podcast on your favorite platform.
📢 Share it with a colleague in the B2B world.
💬 Let us know what you want to hear—we’re building this for you.

“As The Inspectations Podcast wraps up this chapter, we’re excited to introduce our next evolution — The TAGline Podcast. Same mission: to bring you the insights and strategies that fuel business growth. But with a sharper focus and a bold new name that reflects the future of B2B marketing. We can’t wait for you to join us there.” - Justin Starbird, Host