Powering Innovation: The Aebli Group’s Strategic Support Behind RISE Robotics’ Guinness World Record

At The Aebli Group, we believe in the power of storytelling to amplify innovation.

As a longtime partner of RISE Robotics, we've had the privilege of supporting their journey as they push the boundaries of industrial actuation. When they set their sights on achieving a Guinness World Records title for the strongest robotic arm prototype, we knew this was a milestone that needed to be shared with the world.

Our expertise in strategic marketing, media outreach, and event promotion helped ensure that this historic achievement received the attention it deserved.

A Bold Vision, A Strategic Approach

RISE Robotics has long been at the forefront of industrial actuation, pioneering their Beltdraulic™ technology to revolutionize heavy machinery efficiency. When they decided to attempt a world record with their strongest robotic arm prototype, we were honored to step in and help tell their story in a way that would resonate with investors, industry professionals, and the media.

How We Helped

Crafting a Narrative That Resonates

A world record isn’t just about numbers, it’s about vision, innovation, and impact. 

We worked closely with RISE Robotics to develop a compelling narrative that positioned this achievement as a pivotal moment in industrial automation. From press releases to media pitches, our storytelling ensured that the world understood not just what RISE Robotics was doing, but why it mattered.

Driving Awareness and Engagement

A groundbreaking event deserves a strategic marketing push. 

We launched a targeted campaign across digital channels, email marketing, and social media to generate buzz ahead of the record attempt. By strategically engaging key stakeholders—investors, industry leaders, and media—we ensured a high-impact audience was ready to witness history.

Crafting a Memorable Event Experience

An achievement of this magnitude needed an event that reflected its significance. 

We worked closely with RISE Robotics to curate the right mix of attendees, ensuring that industry leaders, key investors, and media representatives were present to witness the historic moment. We provided strategic input on speeches to reinforce the brand’s vision and impact, suggested a live stream to broaden the audience reach, and helped create commemorative momentos to mark the occasion. Every detail was designed to leave a lasting impression and extend the celebration beyond the event itself.

The Result: A World Record and Industry-Wide Recognition

At The Aebli Group, we don’t just market products, we amplify innovation. Our partnership with RISE Robotics is a testament to how strategic storytelling and marketing can turn a breakthrough moment into a lasting movement.

With widespread media coverage, heightened investor interest, and industry-wide recognition, the impact of this milestone extended far beyond the event itself.

Is your company ready to make history? Let’s craft a strategy that ensures your next big milestone gets the recognition it deserves! 

Reach out to The Aebli Group today.