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Justin Starbird .
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November 17, 2025 .
The Founder's Next Move: How to Scale and Secure Capital in a New Way
In this candid and insightful episode of The TAGLine Podcast, we sit down with Josh Resnikof, CEO and Founder of TMA Precision Health (soon to be Sunstone Health), a company leveraging employer claims data to dramatically reduce costs and power effective care for high-cost, complex patients.
Josh's journey from biomedical engineer to founder is an entrepreneurial masterclass, fueled by a deeply personal mission in the rare disease space. He breaks down the challenges of scaling a health-tech company and reveals his unconventional, high-traction strategy: choosing a community-driven crowdfunding campaign over traditional institutional VC.
For Business Leaders and Investors: Learn how Josh successfully tapped into his network and community, raising nearly $1.5 million while maintaining the same investment terms as professional VCs. Get his no-nonsense advice on:
- Market Alignment: Being humble enough to pivot your product based on honest customer feedback.
- Team Building: The non-negotiable skill of knowing your limits and asking for help.
- Strategic Growth: Why telling a compelling, authentic story—not just citing a market opportunity—is the most crucial factor for a successful funding campaign.
Tune in to hear how TMA Precision Health is building the next generation of healthcare infrastructure and discover the power of mission-driven capital that puts your community in a seat at the table.
Curious to hear how another company is leveraging crowdfunding!? Check out: The Crowd-Fueled Startup: Lessons from RISE Robotics’ Record-Breaking Campaign

A new podcast powered by The Aebli Group! Step inside the world of B2B growth with candid conversations from industry leaders who’ve been there, done that—and are ready to share what really works. Each episode delivers actionable strategies, real success stories, and honest lessons on what to do ... and not to do!
We go beyond buzzwords to uncover how human-to-human marketing drives credibility, trust, and results. Because even in B2B, you’re not just selling to businesses—you’re connecting with people!
Expect insights on bringing personality into your strategy, building transparency into your process, and fueling sustainable growth! HIT PLAY NOW!
Justin Starbird
About the Author: Justin Starbird I have been fortunate to have had several entrepreneurs that came before me take the time to “pull back the curtains” and allow me to be a part of their multi-million dollar companies… and actually value my input. They allowed me to see their mistakes and learn from their real-world lessons so that I wouldn’t have to pay the expensive costs of experience on my own. Additionally, they taught me what really works and the importance of action - not just ideas.

