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Justin Starbird .
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August 20, 2025 .
The Mentor’s Mindset: A Checklist for Business Leaders Navigating Legacy Industries and Innovation
Ken Gray’s journey from a successful career at Caterpillar to mentoring startups in construction, mining, and heavy equipment offers valuable lessons for business leaders working in legacy industries undergoing rapid change. His approach blends deep industry experience with a continuous curiosity about emerging technology, all grounded in authentic relationships and a problem-solving mindset.
Here’s a checklist of key tips inspired by Ken Gray’s mentor mindset designed to help leaders stay relevant, drive innovation, and build lasting impact in traditional sectors:
1. Stay Curious, Start Experimenting
Don’t wait for perfect knowledge before embracing new tools or technology. Start with low-cost or free resources, test what’s relevant to your business, and iterate based on what works. Curiosity fuels learning and helps you stay ahead.
2. Be a Doer, Not Just an Advisor
Leadership is about involvement. Take action, be hands-on, and engage directly with challenges instead of staying distant. This approach builds credibility and accelerates results.
3. Focus on Solving Real Problems
Innovation succeeds when it addresses actual customer pain points, whether performance, reliability, cost, safety, or environmental concerns. Keep your storytelling and messaging centered on the problem first, not the technology.
4. Build Trust Through Relationships
In B2B and legacy industries, long-term relationships create resilience. Invest time in understanding your customers’ business, earn their trust, and be a dependable partner. This reduces risk and helps overcome resistance to change.
5. Understand the Importance of Personal Brand
Decision-makers risk their reputations when adopting new solutions. Recognize the personal accountability your customers feel and help mitigate their risk by demonstrating reliability and standing behind your product or service.
6. Leverage Your Industry Experience
Stick close to what you know or adjacent fields. Your domain knowledge is invaluable and can differentiate you as a mentor or leader guiding others through complexity.
7. Integrate Storytelling into Your Strategy
Clear, authentic storytelling builds credibility, especially for new or smaller players competing against established giants. Tell the story of how your solution makes a difference in measurable ways.
8. Practice Patience — Innovation Takes Time
Legacy industries often move slowly due to high risks and long investment cycles. Embrace patience and focus on steady progress, not just quick wins.
9. Maintain a Network of Trusted Voices
Surround yourself with diverse perspectives — customers, partners, investors, and experienced industry professionals. Multiple voices help refine strategy and keep you grounded in reality.
10. Mentor with Empathy and Humility
True mentorship isn’t about boasting expertise; it’s about sharing lessons, listening deeply, and lifting others. Approach leadership as a collaborative journey, not a solo performance.
By adopting these principles, business leaders can blend the best of legacy wisdom with the agility of innovation, staying relevant, trusted, and impactful even in the most traditional industries.
Ken Gray’s ongoing work exemplifies how the mentor’s mindset creates lasting value, not just for companies, but for the people who power them.
🎙️ Listen to our entire TAGLine conversation with Ken:
Justin Starbird
About the Author: Justin Starbird I have been fortunate to have had several entrepreneurs that came before me take the time to “pull back the curtains” and allow me to be a part of their multi-million dollar companies… and actually value my input. They allowed me to see their mistakes and learn from their real-world lessons so that I wouldn’t have to pay the expensive costs of experience on my own. Additionally, they taught me what really works and the importance of action - not just ideas.