Empowering MedTech Start-Ups at MD&M South June 4-6 2024

TAG CEO, Justin Starbird Speaking at MDMSouth 2024


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The realm of Medical Technology (MedTech) is not just about groundbreaking innovations; it's also about effectively communicating these advancements to the world. In an era where technology and healthcare intersect, mastering marketing strategies is paramount for the success of any MedTech start-up.

At the upcoming IME South Conference in Charlotte, NC, on June 4th and 5th, Justin Starbird, CEO of The Aebli Group, is set to unravel the intricacies of marketing strategies tailored specifically for MedTech start-ups!


📍 June 5: The Future of Marketing in MedTech 2:00pm-2:45pm


As technology continues to advance, so do the challenges and opportunities in marketing.

During his talk, Justin will explore the intersection of artificial intelligence (AI) and marketing strategies while offering actionable insights to propel your business forward.

This session will touch upon:

  • Crafting Compelling Brand Narratives in the Age of AI
  • Navigating the Skepticism Around AI's Efficacy
  • Implementing Responsible AI Practices
  • Anticipating Future Developments and Trends for 2024

Insights from this talk promise to equip attendees with actionable strategies to navigate the evolving marketing landscape in MedTech!

See you in Charlotte!


Previous talks:


Marketing Strategies for MedTech Start-Ups

The landscape of MedTech is rapidly evolving, not just in terms of technological breakthroughs but also in how these innovations are marketed. Justin will lead a deep dive into the strategies reshaping this dynamic field today.

One of the core strategies he'll explore is the power of storytelling. In a world of regulatory complexities and technical jargon, crafting compelling narratives that resonate with diverse stakeholders is crucial. Whether it's healthcare professionals, regulatory bodies, or end-users, effective storytelling can bridge the gap and build trust.

Key takeaways from this session include:

  • Target Audience Identification: Understanding your audience is fundamental. Conducting thorough market research helps in grasping their needs and preferences.
  • Clear Value Proposition: Articulate what sets your product apart and its value to the market.
    Multi-Channel Approach: Embrace a diverse range of marketing channels to effectively reach your target audience.
  • Data-Driven Decision-Making: Utilize data analytics to measure the performance of your marketing efforts and make informed decisions.
  • Continuous Evaluation and Adaptation: Stay agile and responsive to market dynamics by regularly assessing and refining your strategies.



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If you're eager to explore these subjects in greater depth ahead of the conference, join Justin as the host of the Inspectations podcast, powered by The Aebli Group, for thought-provoking discussions surrounding these topics, as well as recent event talks, his thoughts on the future of marketing, and a sit-down interview and webinar with Jeff Wilhelm, CEO of Infused Innovations, discussing “The Future of Marketing in MedTech is More Than AI!”

Or check out these blogs:

"Crafting an Effective Marketing Strategy for Your MedTech Startup"

"The Evolution of Marketing in MedTech"

"Webinar Recap: Advancing Marketing Strategies with AI"

"Balancing the Art and Science of Marketing: Leveraging AI with a Human Touch"

"Inspectations with Justin Starbird: Insights on Trends Reshaping Marketing in MedTech"

"Unleashing the Power of Marketing in 2024 with Justin Starbird"


If you would like to learn more, let's chat! Get in touch with TAG!

Justin Starbird

About the Author: Justin Starbird I have been fortunate to have had several entrepreneurs that came before me take the time to “pull back the curtains” and allow me to be a part of their multi-million dollar companies… and actually value my input. They allowed me to see their mistakes and learn from their real-world lessons so that I wouldn’t have to pay the expensive costs of experience on my own. Additionally, they taught me what really works and the importance of action - not just ideas.

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