Justin Starbird .
May 25, 2022 .
In the most recent episode of The Inspectations Podcast, CEO of The Aebli Group, Justin Starbird, sat down with Kurt Walker, Product Manager of Anthony Liftgates, to talk about how they told the story of the amazing innovation happening in their company, specifically with deadlines looming before an important tradeshow.
Anthony Liftgates dates back to 1917, when they began making truck equipment for the fledgling highway transportation industry. In the 1930s and '40s, Kurt’s grandfather was the right-hand man to the owner and was involved in the commercialization of the first liftgate in the '40s. After World War II, he left Anthony Liftgates and started his own company, Streeter Dependable Manufacturing. Everything came full circle in the early '80s when he had the opportunity to buy the liftgate business from Anthony.
"The TAG Team was really creative. in a 6-week stretch they were able to have a website, photo shoot, and new website come together at the last minute. Those kinds of shots are neat, because they're bold, and people say, "What/ What are they doing with that concept there?" It catches people's attention. The creativity was there even though there was a tight window."
After their success at tradeshows last year, this year looks to be a big one for the company as they come out with more new products than any other year Kurt has been there. “That's what makes my job exciting, to be able to see these projects that have been going on for several years behind the scenes actually coming to market.”
To learn more about the amazing things happening at Anthony Liftgates and how they pulled together a successful marketing exhibit in a crunch, listen to "Telling a Story With Deadlines Looming" on The Inspectations Podcast.
About the Author: Justin Starbird I have been fortunate to have had several entrepreneurs that came before me take the time to “pull back the curtains” and allow me to be a part of their multi-million dollar companies… and actually value my input. They allowed me to see their mistakes and learn from their real-world lessons so that I wouldn’t have to pay the expensive costs of experience on my own. Additionally, they taught me what really works and the importance of action - not just ideas.