Justin Starbird .
May 12, 2022 .
Mark Sponseller, CEO & Co-Founder of The Morningside Group, joins Justin Starbird on the latest episode of The Inspectations Podcast to discuss how he and his new consulting firm help create solutions to solve business challenges.
The Morningside Group is a financial and operationally focused business consulting group. The group works with corporate entities, private equity banks, mergers and acquisitions, recapitalizations, performance improvement, crisis, and change management. Although their spectrum is broad, they are just trying to help solve problems and turn things around at the end of the day. When Mark Sponseller, CEO & Co-Founder, says financial and operational, that equates to what he and his team have been working on for their whole careers over the last 25 years.
"The TAG Team has been great. We worked together on a company growing at an accelerated pace that had never landed a national account of note.
Previously, there was a preconceived notion of what the customer wanted, but you (TAG) helped us better understand the voice of the customer, "what do they want," and then translate that into "how do we fit there."
Mark shared how "The process felt very natural. It's not just the things you (TAG) did to help translate our message, but it's also the structure you brought to the table. That gave us the confidence that we could win (more big customers)."
Listen as Mark and Justin talk about how The Morningside Group tackles challenges and moves their clients' goals forward.
About the Author: Justin Starbird I have been fortunate to have had several entrepreneurs that came before me take the time to “pull back the curtains” and allow me to be a part of their multi-million dollar companies… and actually value my input. They allowed me to see their mistakes and learn from their real-world lessons so that I wouldn’t have to pay the expensive costs of experience on my own. Additionally, they taught me what really works and the importance of action - not just ideas.