Social Media Campaigns and Content Generation

When setting out on the journey towards building a strong marketing presence, one that consistently draws in new clients, social media is often the first place businesses go. With its accessibility and ability to reach diverse markets, it’s an obvious choice for making your company visible to prospects quickly and easily. Yet, there is a mistake these businesses commonly make— attempting to exactly imitate the large, widely spread campaigns employed by more well-established companies. While they may be successful for them, they have an important advantage over your blooming business: a strong base audience.

A strong marketing presence doesn’t begin with spread shot campaigns. Rather, success lies in using the tools and resources already available to you, reaching the audience that is most readily accessible with content at a quality rivalling those large campaigns. Even if your current audience is only a hundred or so people, you should begin making content as if there are already hundreds of thousands watching. The quality and consistency of that content is ultimately what will draw in your desired audience. 

Social media is arguably the most valuable marketing tool available today, allowing any business to communicate and connect with potential new clients directly at little to no cost. Utilizing this resource in your marketing strategies seems like a no-brainer. That said, generating ideas for compelling content that can be produced and posted on a regular basis often proves to be a significant challenge itself.

Contentimonials can be the solution to this important problem, particularly if your services are based upon coaching. A contentimonial is a piece or series of content that follows the journey of an individual client as they achieve their goals, with the help of your service, in real-time. Allowing viewers to see the client’s results for themselves rather than having to rely on second-hand recollections, contentimonials are an improved-upon and far more effective version of more traditional testimonials. Where testimonials can be difficult to acquire and generally consist of generic compliments centered around the business rather than the service, contentimonials require no extra effort on the client’s part and shifts the focus of advertising efforts towards showcasing the results clients can achieve with your assistance. Viewers are able to follow your client’s experience with you as it happens and draw their own conclusions regarding it.

Perhaps the most important advantage to contentimonials when speaking about social media, however, is that they’re an endless fountain of fresh and engaging content that can be packaged and distributed in a wide variety of ways. Contentimonials can take the form of videos, podcasts, Facebook and Instagram posts, or even a dedicated Twitter feed. With each new client you work with, you have a new potential series in the works documenting a customer’s unique experience. This generates a constant supply of material that can be released on a regular and constant basis. Eventually, you will have built a library of different experiences for prospective clients to peruse, some they more relate to than others. Meanwhile, maintaining consistency and establishing a repository of content can increase the visibility and presence of your various social media accounts.

Audiences are more likely to engage with content when that content focuses on them. Contentimonials allow viewers to see the process of working with you through the lens of the client and envisage themselves in their place. Seeing the client’s results right before their eyes will then motivate and inspire prospects to pursue their own goals. Best of all, this content is already producing itself as you do your job every day; you need only capture it and make the post. 

Justin Starbird

About the Author: Justin Starbird I have been fortunate to have had several entrepreneurs that came before me take the time to “pull back the curtains” and allow me to be a part of their multi-million dollar companies… and actually value my input. They allowed me to see their mistakes and learn from their real-world lessons so that I wouldn’t have to pay the expensive costs of experience on my own. Additionally, they taught me what really works and the importance of action - not just ideas.

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