How Explainer Videos Tell Something Powerful
"Animated explainer videos are crucial because we've got new technologies that have never been thought up before. Infinera pioneered XR optics that create the ability to split a laser into multiple segments so that you can shoot that laser to multiple places at the same time. That's going to change how optical networking works fundamentally. It will look a lot more like the IP world than it does the optical world now, where everything is point-to-point. At Infinera, we introduced a point to multipoint, but the audience (for the videos) isn't the optical engineer, so we have to find ways to explain it in layman's terms, so that any viewer can understand the impact of the technology.
The explainer videos that TAG helped us complete have helped people understand what it is that we do, how our technology will help them, and what is next. They've gotten tremendous feedback from everybody that sees them. We spend two or three minutes explaining how something works in very layman terms."
-- Russ Fordyce, Senior Director of Content Marketing for Infinera --
They said it couldn't be done
Tell The Reader More
Infinera enables its customers to usher in new services and applications that improve how people communicate. Their innovative approach is vertically integrated, open, and offers modular solutions. Infinera has a long history of challenging conventional thinking, bending the laws of science, and continually reimagining telecommunication networks. TAG helped Infinera tell that story through a corporate video for another project.
How TAG Helps Infinera
Our team strives to embrace the latest and most remarkable technologies to enhance our client's goals and desired outcomes. We are constantly working to exceed your expectations.
We work with you to find tell your story in your voice. Animated explainer videos help your customers & prospects understand complex challenges in a way that other platforms cannot.
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Our primary goal is to create a platform to ensure that your efforts are scalable and repeatable and in turn, lead to more sales. Interested in working together? Contact us today!