Crowdfunding: A Modern Growth Strategy Business Leaders Can’t Afford to Ignore
For years, the pathways to business growth were predictable: traditional loans, private investors, or carefully reinvesting profits back into the organization.
But the pace of innovation has shifted, customer expectations have evolved, and today’s leaders are looking for new ways to accelerate growth while staying connected to the people they serve.
Enter crowdfunding. A modern, flexible, customer-powered approach to raising capital, validating ideas, and building a loyal community around your brand.
Across industries, crowdfunding has moved well beyond the startup world. Established companies, small businesses, mission-driven organizations, and product innovators are all finding that this model offers something traditional financing can’t: real-time feedback, early momentum, and an engaged audience standing behind your success.
In our latest blog series and accompanying podcast interviews, we explore the why, how, and when of crowdfunding, and what every business leader needs to know before diving in
Crowdfunding is far more than a fundraising tactic.
For modern organizations, it creates opportunities to:
Access Capital Without Traditional Barriers
Crowdfunding opens the door to supporters, customers, and investors who believe in your mission, letting you raise capital without taking on debt or giving up equity prematurely.
Validate Your Market Before You Scale
Campaigns give you immediate insight into customer interest. Backers vote with their wallets, helping you avoid costly missteps and giving you confidence before increasing production or pursuing partnerships.
Build Brand Awareness From Day One
A well-run campaign doubles as a marketing engine. Every share, pledge, and milestone amplifies your reach, helping you generate organic visibility before your product even launches.
Create a Community That Stays Invested
Backers aren’t one-time customers; they’re early adopters, future evangelists, and often long-term supporters.
Crowdfunding builds loyalty that traditional marketing can’t replicate.
Our first blog, “Intro to Crowdfunding: Why It Matters for Modern Businesses,” breaks down these advantages and offers examples of companies that have transformed their growth strategies through campaigns.
While crowdfunding is powerful, it’s not a “post it and hope” strategy. The most successful campaigns are intentional, strategic, and well-planned.
In our second blog, “Crowdfunding Success: Your Step-by-Step Checklist,” we outline the core building blocks of a high-performing campaign, from setting realistic goals to creating compelling visuals and planning fulfillment.
Key steps include:
- Choosing the right crowdfunding model
- Crafting a story that inspires action
- Rallying early supporters before launch
- Planning marketing efforts 4–6 weeks ahead
- Staying transparent and engaged throughout the campaign
These fundamentals aren’t optional; they are the difference between campaigns that thrive and campaigns that stall.
Even the best ideas struggle without strong storytelling, positioning, and execution. That’s where strategic marketing support becomes invaluable.
Our final blog, “How a Marketing Agency Can Supercharge Your Crowdfunding Campaign,” explores how experienced partners, like TAG, help businesses:
- Build a clear campaign strategy
- Identify and target the right audiences
- Create compelling narrative and visual assets
- Optimize campaigns in real time
- Convert backers into long-term customers
And importantly:
Agencies familiar with crowdfunding platforms bring platform-specific expertise that most businesses don’t have in-house.
That experience can dramatically improve launch momentum, campaign performance, and overall funding success.
In addition to this blog series, we’ve published a collection of podcast conversations with startup founders and established business leaders who have used crowdfunding to:
- Validate new ideas
- Build early customer communities
- Raise meaningful capital
- Strengthen brand loyalty
- Drive long-term growth
Their stories offer practical, firsthand insight into what works and what to avoid!
The Crowd-Fueled Startup: Lessons from RISE Robotics’ Record-Breaking Campaign
What happens when a company dares to rethink how innovation gets funded!?
In this episode of The TAGLine Podcast, Justin Starbird sits down with CEO of Rise Robotics, Hiten Sonpal, to talk about a crowdfunding campaign that didn’t just take off, it shattered records.
From redefining outdated industrial technology to earning the support of thousands of everyday investors, Rise has proven that momentum isn’t an accident; it’s strategy, execution, and relentless transparency.
Hiten shares the real story behind raising over $4M from the crowd, building trust with a passionate community, and fueling commercialization while scaling a team that moves at warp speed.
Business leaders will love this conversation for one reason: it’s not just theory.
Hiten breaks down the actionable playbook behind attracting investment, leveraging social proof, and turning product milestones into business growth. He also gets candid about the challenges: the exhaustion, the shifting priorities, and the delicate balancing act between selling the vision and delivering the product.
If you’re scaling a company, considering alternative funding, or simply want an inside look at a startup transforming industries, this conversation is packed with insights you won’t want to miss!
Real strategy. Real partnership. Real results.
Hit play and discover how the right momentum can change everything!
The Founder's Next Move: How to Scale and Secure Capital in a New Way
In this candid and insightful episode of The TAGLine Podcast, we sit down with Joshua Resnikoff, CEO and Founder of TMA Precision Health (soon to be Sunstone Health), a company leveraging employer claims data to dramatically reduce costs and power effective care for high-cost, complex patients.
Josh's journey from biomedical engineer to founder is an entrepreneurial masterclass, fueled by a deeply personal mission in the rare disease space. He breaks down the challenges of scaling a health-tech company and reveals his unconventional, high-traction strategy: choosing a community-driven crowdfunding campaign over traditional institutional VC.
For Business Leaders and Investors: Learn how Josh successfully tapped into his network and community, raising nearly $1.5 million while maintaining the same investment terms as professional VCs. Get his no-nonsense advice on:
- Market Alignment: Being humble enough to pivot your product based on honest customer feedback.
- Team Building: The non-negotiable skill of knowing your limits and asking for help.
- Strategic Growth: Why telling a compelling, authentic story—not just citing a market opportunity—is the most crucial factor for a successful funding campaign.
Tune in to hear how TMA Precision Health is building the next generation of healthcare infrastructure and discover the power of mission-driven capital that puts your community in a seat at the table.
What started as a LinkedIn newsletter is now a live conversation!
The TAGline Podcast is a space where marketing leaders, business professionals, and industry experts share actionable advice, real-world lessons, and the human stories behind the numbers. If you're refining strategy, scaling operations, or just looking for fresh ideas to tackle your toughest challenges, The TAGline Podcast offers the tools and perspective you need to make smarter decisions and connect more effectively with your audience! Join us today!
Check out:
Case Study: How The Aebli Group Helped RISE Robotics Achieve Crowdfunding Success
The Aebli Group has guided founders, innovators, and teams across industries through successful campaigns, from strategy and positioning to storytelling and execution. If you’re curious about whether crowdfunding is right for your business, or you’re ready to take the next step, let’s talk!
👉 Contact The Aebli Group today to start your path toward a more empowered, engaged, and investor-ready future!
At The Aebli Group, we’re proud to work alongside partners who empower innovators and businesses to achieve their growth goals. Wefunder is one of those partners, a leading equity crowdfunding platform that connects startups and growing companies with everyday investors who want to be part of their journey.
Wefunder makes it possible for businesses to raise capital while building a community of supporters and early adopters. By leveraging their platform, companies can secure funding without relying solely on traditional venture capital or loans, all while creating lasting relationships with backers who believe in their vision.
Through our collaboration with Wefunder, TAG has helped clients design and execute campaigns that humanize their brand, tell compelling stories, and drive real growth. Their platform, combined with our strategic guidance, allows businesses to launch with momentum, attract investment, and cultivate loyal communities.
MD&M West
Date: February 3-5, 2026
Location: Anaheim Convention Center, Anaheim, CA
Description: MD&M West. 2026 will mark the 41st anniversary of MD&M West, and Informa is committed to celebrating the manufacturing achievements of the past 40 years while continuing to act as a hub of imagination, connection, and learning for the betterment of the world in the next 40 years and beyond.
Why YOU should be there: TAG CEO, Justin Starbird, is planning a fireside chat with members of the Wefunder Team to provide attendees with an interactive, step-by-step guide to launching and executing a successful B2B crowdfunding campaign. Justin will also have a special guest(s) who have successfully crowdfunded in the MedTech space, will share their experiences, offering real-world insights and lessons
MD&M South & The Battery Show
Date: April 22 + 23, 2026
Location: Charlotte Convention Center, Charlotte, NC
Description: The combination of two incredible events creates an unforgettable experience for attendees! MD&M South merges six key sectors: Medical (MDM), Automation (ATX), Packaging, Design and Manufacturing (D&M), Plastec, and Powder & Bulk Solids, into one unified show, offering you a more cohesive experience. The Battery Show and Electric & Hybrid Vehicle Technology Expo launches in the next hub of EV, battery, and clean energy growth, the U.S. Southeast. The Battery Show South will bring together the new regional value chain in the Battery Belt to discover the latest technologies across commercial and industrial transportation, advanced battery, H/EV, materials, stationary energy storage, recycling, components, mining, medical, aerospace, and more.
Ready to Turn Your Ideas Into Funded Success?
Crowdfunding is more than raising capital, it’s about storytelling, community, and building momentum for growth!
But even the best ideas need a clear, cohesive strategy and aligned messaging to truly succeed.
That’s where TAG’s ‘Jump-Start’ program comes in.
In 90 days, we help businesses refresh their brand, optimize messaging, and create content that resonates, giving your crowdfunding campaign the strongest possible foundation.
From strategy and storytelling to content creation and audience engagement, we make sure your message is as compelling as your idea.
Jump-Start your crowdfunding success today. Let TAG be the partner that turns your vision into a funded, thriving reality.
Rejuvenate your market presence with TAG's JUMP-START program!
